release music on pandora and be heard in the us.
Pandora is one of the largest music services in the US and works differently than Spotify: many listeners use Pandora like a personalized radio. if you want to reach US listeners, you should be on it. with OGRECORDS™, you deliver your song to Pandora and all other stores – from a single upload.
- 10% revenue share, no subscription
- ISRC & UPC included
- you keep your masters
- delivery time after approval
- a few business daysPandora
- estimated per stream value
- ≈ $0.0013≈ $1.30 per 1,000 streams, gross
- our commission
- 10%revenue share · no subscription, no setup fees
- master rights
- 100%remain yours – always
pandora is only available in the us
Pandora is exclusively for listeners in the United States. For artists from Germany, Austria, and Switzerland, the platform is therefore primarily of interest if their music also reaches the US – for example, through TikTok trends, playlists, or genres with a large US scene.
radio principle: how songs are discovered on pandora
pandora creates stations based on a song or artist and plays matching music. this is based on a detailed analysis of musical characteristics in combination with listener behavior. thumbs up and down directly influence how often a song is played further.
pandora for artists
with pandora for artists, you claim your profile and see in which cities your song is playing. particularly useful: you can record short audio messages that are played to listeners before your song, and highlight a track as a featured track.
additional radio royalties via soundexchange
in the us, additional royalties for recordings are paid for non-interactive web radio, which soundexchange collects and distributes. a portion of this is directly due to the performing artists. therefore, register as an artist with soundexchange – this share does not go through distribution.
in 5 steps: how your song gets on pandora
- 01
register for free
create account, digitally sign distribution agreement, confirm identity.
- 02
upload track and cover
WAV, FLAC, or AIFF, cover art 3000 × 3000 pixels or larger.
- 03
specify genre and metadata cleanly
genre and mood help pandora assign your song to suitable stations.
- 04
select stores and date
pandora is pre-selected with all stores. the release date is at least five business days in the future.
- 05
claim profile and register with soundexchange
after delivery, set up pandora for artists and register for artist shares with soundexchange.
how much do streams on Pandora pay?
pandora pays out via subscription and advertising revenue; because a large part of the usage is radio-like and ad-supported, the value per stream is rather low. artist shares from web radio via soundexchange are added to this.
Industry averages, not a guarantee. More on rates and deductions at How much does Spotify pay per stream? and Pricing.
how to get more out of pandora
record an audio message
a short personal message before your song turns radio listeners into fans who know your name.
don't forget soundexchange
you only collect the artist shares from us web radio with your own registration.
use us signals
if a song is trending on TikTok or Spotify in the US, it's worth pointing listeners specifically to Pandora.
compare streams
keep an eye on how your us listeners are distributed across platforms in the analytics dashboard.
ready for Pandora?
account in minutes, release wizard guides you through every step.
frequently asked questions about Pandora
can i release my music on pandora if i don't live in the us?
yes. your location doesn't matter — but pandora is only available to listeners in the us.
how do i get my song on pandora?
through a distributor like OGRECORDS™. pandora accepts releases from independent artists via distributors.
what is soundexchange?
a us organization that collects and distributes royalties for the use of recordings on non-interactive digital radio to rights holders and performing artists. as an artist, you register there yourself.
what is pandora for artists?
pandora's platform for musicians: claim your profile, see listener numbers by city, record audio messages, and highlight tracks.
how much does it cost to release on pandora?
no fixed costs. we keep 10% of earnings, you keep all rights.
your release doesn't just appear on Pandora
With the same upload, you deliver to all platforms in the network – here are the instructions for the most important ones.
your song for us listeners on pandora.
one upload for Pandora, Spotify, Apple Music, and all other stores. start for free.
Pandora is a trademark of its respective owner. OGRECORDS™ is an independent music distributor and is not affiliated with Pandora.