What's the difference vs. the Spotify-for-Artists pitch?

S4A pitch goes into the public form that hundreds of releases per day are stuck in. Our editorial pitch additionally ships through the direct DSP editorial pitch channels. Both run in parallel.

At least 3 weeks before the release date — the system won't let you pitch anything more short-notice. 4-8 weeks is ideal; tier-1 slots (New Music Friday & co.) want 6-8 weeks. Too-soon releases are greyed out in the form.

Can I combine the add-on with standard distribution?

Yes — and that's the recommended path. Standard distribution stays at up to 100% payout. Playlist pitching is a separate, optional booking. We can't pitch without a standard OGR release.

What does playlist pitching cost, and what's included?

A one-time $50 per song — no subscriptions, no success commission. Included: a professional pitch deck (PDF), a private stream of the song for curators, delivery to genre-matched editorial/curator teams, and like/dislike reporting as the curators respond.

How do I get help with my pitch?

Our team helps with timing, genre fit and pitch copy. Reach us via support in the dashboard or at info@og-records.com. We only pitch tracks we believe in, and we'll tell you honestly beforehand whether a pitch is worth it.

How do I get into Spotify playlists?

Three channels: the free editorial pitch in Spotify for Artists (at least 7 days before release), algorithmic playlists via strong signals (saves, pre-saves, low skip rate) and independent curators via direct outreach. Our pitch deck bundles track, story and data to serve all three — basics in the [glossary](/glossar/playlist-pitching).

How does Apple Music editorial playlist submission work?

Apple Music has no public pitch form like Spotify — editorial suggestions run through label and distributor channels. That is exactly what our pitch covers: your track goes with story and data to the editorial channels of Apple Music, Deezer, Tidal and Amazon, in addition to the Spotify editorial pitch.

ADD-ON

Editorial playlist pitching. Direct to the curators.

We build a curated pitch deck for every release — mood, reference tracks, market story, pitch hooks — and submit it through the editorial pitch channels at Spotify, Apple Music, Deezer, Tidal and Amazon Music. Spotify-for-Artists pitch runs in parallel.

Activate add-on How does it work?

WHAT YOU GET

What our pitch deck contains.

Editorial-grade pitch deck

1-pager per track: hook, mood mapping, three reference tracks from existing editorial playlists, market story and release strategy.

Direct editorial delivery

Manual delivery through the DSPs' editorial pitch channels — not the anonymous public submission form that hundreds of releases per day are stuck in.

Spotify-for-Artists pitch

In parallel we write the text for your Spotify for Artists pitch (max. 500 characters, matching genre and mood tags).

Placement reporting

On the Monday after release you get the results by email: which editorial playlists on Spotify and Apple Music added the track.

PROCESS

Four steps to a pitch.

01

Activate add-on

One-time $50 per song, right in the dashboard under Playlist pitching.

02

Fill out the brief

Short form in the dashboard: pitch text, genres, moods, similar artists and target stores. The release date must be at least 3 weeks (21 days) away.

03

We build the pitch

Our curation team turns it into the pitch deck and the texts for the streaming services’ submission forms.

04

Delivery & reporting

Sent through the streaming services’ pitching tools and forms, and by email directly to curators. Playlists update on Fridays; the results arrive on the Monday after release.

PRICING

Clear prices. No success commission.

We don't take a sync-style cut on additional streams from editorial slots. You pay a one-time $50 per song — done. Prerequisite: at least 3 weeks lead time before the release date.

Single pitch

$50per song

✓1 song × genre-matched editorial/curator teams
✓Pitch deck (PDF) + private stream for curators
✓Like/dislike reporting as curators respond
✓Prerequisite: at least 3 weeks lead time

Book single

HONEST EXPECTATIONS

What editorial pitching can realistically deliver.

Editorial slots are not guaranteed — no serious distributor can promise that. But we build pitches that are taken seriously in the curation community. Tier-1 playlists (New Music Friday, Today's Top Hits, mint, fresh finds) are especially competitive. Prerequisites: solid production quality, a clear story and at least 3 weeks of lead time.

No guarantee on editorial listing — placements are decided exclusively by DSP editorial teams.

WHAT IS PLAYLIST PITCHING

Direct to the curators — how editorial pitching works with OGRECORDS^™.

Editorial playlist pitching means your track doesn't land in the anonymous public submission form, but as a curated, editorial-grade pitch deck delivered straight to the editorial teams at Spotify, Apple Music, Deezer, Tidal and Amazon Music. OGRECORDS^™ builds a deck per release with hook, mood mapping, reference tracks and market story and submits it manually through the right channels — on top of that we generate the Spotify-for-Artists pitch, which runs in parallel.

The difference is the model. Playlist pitching is an optional add-on that leaves your standard distribution untouched: you pay a one-time $50 per song, with no success commission on the extra streams editorial slots bring in. It requires at least 3 weeks lead time before the release date. As curators respond, you see right in the dashboard who likes or passes on the song.

What this means for you as an artist: an editorial slot is never guaranteed, and no serious distributor can promise one — the decision rests entirely with the DSP curator teams. But we deliver pitches that are taken seriously in the curation community, and we tell you honestly when your lead time is too tight. How pitching fits into the rest of your roll-out is laid out on /release-plan.

FAQ

What artists ask most often.

No — nobody can. Editorial decisions are made exclusively by the DSP curator teams. We guarantee professional pitch quality and direct delivery to the right desks. Tier-1 playlists (New Music Friday & co.) are especially competitive.

ALSO RELEVANT

Book the pitch in your dashboard.

You book playlist pitching per song, as long as the release date is at least 3 weeks away. No subscription, no success fee.

Activate add-on Pricing in detail

Editorial playlist pitching. Direct to the curators.

What our pitch deck contains.

Editorial-grade pitch deck

Direct editorial delivery

Spotify-for-Artists pitch

Placement reporting

Four steps to a pitch.

Activate add-on

Fill out the brief

We build the pitch

Delivery & reporting

Clear prices. No success commission.

What editorial pitching can realistically deliver.

Direct to the curators — how editorial pitching works with OGRECORDS^™.

What artists ask most often.

Related topics.

Release plan →

Smart Links →

Music advance →

Book the pitch in your dashboard.

Editorial playlist pitching. Direct to the curators.

What our pitch deck contains.

Editorial-grade pitch deck

Direct editorial delivery

Spotify-for-Artists pitch

Placement reporting

Four steps to a pitch.

Activate add-on

Fill out the brief

We build the pitch

Delivery & reporting

Clear prices. No success commission.

What editorial pitching can realistically deliver.

Direct to the curators — how editorial pitching works with OGRECORDS™.

What artists ask most often.

Related topics.

Release plan →

Smart Links →

Music advance →

Book the pitch in your dashboard.

Direct to the curators — how editorial pitching works with OGRECORDS^™.