LEARN · Content ID

What is Content ID?

Content ID is YouTube’s automatic recognition system: it scans every uploaded video against a reference database and recognizes your music — including in other people’s videos, remixes, reactions and Shorts. Instead of blocking uploads, you can monetize them: the ad revenue of videos using your music flows to you.

How claiming works

Your distributor delivers your tracks as references to Content ID. When a video uses your music, a claim is created automatically: the video stays online, but the ad revenue is attributed to you. This pays off especially when a sound goes viral — thousands of UGC videos become an income stream instead of a rights problem. At OGRECORDS, automatic claiming is included in the distribution cut.

Content ID vs. manual takedowns

Without Content ID you are left with manual DMCA notices: find the video, fill in the form, get it blocked — and earn nothing. Content ID flips the logic: spread becomes reach and revenue. You can still block in individual cases, for contexts where your music should not appear.

Frequently asked questions

Do I earn from other people’s YouTube videos using my music?

Yes — that is exactly what Content ID is for: videos with your music are claimed automatically and the ad revenue is attributed to you. At OGRECORDS this is part of the standard deal.

Does Content ID block my fans’ videos?

No — the standard claim monetizes instead of blocking. Fan videos stay online and you earn along. Blocking is only an option for uses you don’t want.

Enough theory — get going.

You now know what happens between upload and stream. The release wizard handles the rest.

Release now →