How to Get on Spotify Playlists: Your Guide
Spotify playlists are crucial for the visibility of your music. They can exponentially increase your listener numbers. But how do you even get on these coveted lists? We'll show you the realistic ways and how OGRECORDS™ supports you in this.
The First Step: Editorial Pitching via Spotify for Artists
The most important and direct path to major Spotify editorial playlists is through Spotify for Artists. Here, you can pitch an unreleased track directly to the Spotify editorial team. Important: Your track must still be unreleased, and you should pitch at least one week, preferably two to three weeks, before the release. The more lead time, the better.
Carefully fill out the pitch form. Describe your song precisely, state the genre, mood, and instrumentation. Explain what makes your track special and why it might fit a particular playlist. This is your chance to convince the editors.
Playlist Pitching by OGRECORDS™
In addition to direct pitching via Spotify for Artists, you can also use external support. OGRECORDS™ offers an add-on for playlist pitching. For 50 € per track, we handle the professional pitching of your music to independent curators and playlisters. We work without a success commission here, as success can never be guaranteed.
This offer complements your editorial pitching and increases your chances of being placed on relevant playlists. Remember that a good placement on an independent playlist is often the first step to greater visibility and can also attract the interest of Spotify's editorial team. Find out more at /playlist-pitching.
Use Spotify Discovery Mode for Targeted Reach
Spotify Discovery Mode is another powerful tool to bring your music to new listeners. This mode allows Spotify to proactively place your music with listeners who are likely to be interested in it – in Radio and Autoplay sessions. If you use this add-on, Spotify reduces royalties on streams generated through Discovery Mode by 30%.
Discovery Mode is an effective way to organically expand your reach and establish your tracks in the listening habits of new fans, without relying on a playlist. It's a great complement to traditional playlist pitching and helps you reach your target audience.
Smart Links and Pre-Save: Build Hype in Advance
Before your track even lands on Spotify, you can already build hype. OGRECORDS™ offers you free Smart Links and Pre-Save pages. With a Pre-Save, your fans can save your track to their library even before release. This signals high interest to Spotify and can positively influence the algorithms.
Smart Links (/smart-links) bundle all relevant links to your release on one page, including Spotify, Apple Music, and Amazon Music. Share these links on social media, in newsletters, and on your website to prepare your fans for the release and maximize initial stream numbers, which in turn increases your chances of getting on playlists.
Start now and get your music on the playlists that matter with OGRECORDS™.