What is a takedown?
A takedown removes a release from the streaming platforms — for example before a re-release, when switching distributors, or when a track has to go offline for legal reasons. Sounds trivial, but this is where serious and unserious distributors part ways: fees, lock-in periods and “holds” make leaving expensive with some providers.
How a takedown works
You request the takedown from your distributor, which sends the instruction to all delivered DSPs. Platforms process it at different speeds — hours to a few days, occasionally longer. Important: only once the last store has removed the release is the path clear for re-delivery through another distributor; until then, ISRC conflicts can occur at the new provider. Plan a few days of transition when switching.
Takedown when switching distributors — the checklist
First: note your ISRCs and UPC and use them identically at the new distributor — that is the only way streams, playlist placements and algorithmic history survive. Second: starting the re-delivery before the takedown lands minimizes offline time. Third: check the costs — at OGRECORDS™ takedowns are free and without a hold period, because the agreement is non-exclusive. Leaving stays a decision, not a punishment.
Frequently asked questions
What does a takedown cost?
Nothing at OGRECORDS™ — takedowns are free and without a hold period. Some providers charge fees or contractually hold releases for months; worth checking before you sign.
Do I lose my streams and playlists on takedown?
Not if you re-deliver the release through the new distributor with the same ISRCs and the same UPC — the platforms then recognize it as the same product and the history is preserved.
How long does a takedown take?
Hours to several days depending on the platform. For a distributor switch: plan a transition period so the old and new delivery don’t collide with ISRC conflicts.
Enough theory — get going.
You now know what happens between upload and stream. The release wizard handles the rest.
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