How does my music get into ads or series?

Through sync brokerage: your catalog is made accessible to music supervisors — with clean metadata, instrumentals and cleared rights. At OGRECORDS™ this runs through the /sync-marketplace at a 15% success-based commission.

How much does a sync license pay?

Depending on usage, from three figures (web/indie film) to six figures (national ad campaign). Performance royalties from your collecting society come on top for every airing — sync pays once and then keeps paying.

Do I need instrumental versions for sync?

Yes, practically always: supervisors cut dialogue over the music and need instrumentals and stems for it. Having them ready gets you licensed noticeably more often.

LEARN · Sync Licence

What is a sync license?

A sync license (synchronization) allows your music to be combined with moving images — in a commercial, a Netflix series, a feature film or a game. Sync is the most lucrative single deal in the independent world: one placement can earn more than months of streaming, and it introduces your music to an audience that would never have found you in a playlist.

How a sync deal works

Music supervisors — the music leads of productions and agencies — search for tracks that fit their scenes. If yours is chosen, your sync representative negotiates the license: usage type (advertising, film, TV, game), territory, term and fee. Both rights layers get licensed — master and composition — which is why cleared rights are the entry requirement: a track with uncleared samples or missing split agreements is practically unsellable for sync.

What does sync & advertising pay?

The ranges are huge: indie film and web content in the hundreds, TV series in the thousands, national ad campaigns five to six figures. On top come ongoing performance royalties via your collecting society whenever the spot or series airs. OGRECORDS^™ brokers sync requests at a 15% commission — your masters stay fully yours; details on /sync-marketplace.

Frequently asked questions

How does my music get into ads or series?: Through sync brokerage: your catalog is made accessible to music supervisors — with clean metadata, instrumentals and cleared rights. At OGRECORDS^™ this runs through the /sync-marketplace at a 15% success-based commission.
How much does a sync license pay?: Depending on usage, from three figures (web/indie film) to six figures (national ad campaign). Performance royalties from your collecting society come on top for every airing — sync pays once and then keeps paying.
Do I need instrumental versions for sync?: Yes, practically always: supervisors cut dialogue over the music and need instrumentals and stems for it. Having them ready gets you licensed noticeably more often.

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