What is a smart link?
A smart link is a mini landing page for your release: a single link that sends every fan to the right platform — Spotify users to Spotify, Apple users to Apple Music, and anyone undecided sees all options. Instead of cramming five links into your bio, you share one.
What a good smart link must do
Automatic platform routing, pre-save before release, country targeting (fans in India see JioSaavn, fans in Germany see Spotify), click and conversion analytics, and a custom domain so the link looks like you instead of like a tool. At OGRECORDS™ this runs on ogr.fm — every release gets its smart link automatically; details on /smart-links.
Why not just share the Spotify link?
Because that turns away every Apple Music, Tidal and Amazon listener at the door — and you get zero data. A smart link shows you where your clicks come from, which platform your fans use and how well your promo converts. That data decides where your next ad budget goes.
Frequently asked questions
What does a smart link cost?
At OGRECORDS™ the smart link including pre-save is part of every release. A free smart link to try out is on /free-smartlink — even without a release with us.
Can I use my own domain for smart links?
Yes — custom domains are part of the feature set, so your links run under your name instead of a tool’s.
Enough theory — get going.
You now know what happens between upload and stream. The release wizard handles the rest.
Release now →