Will your music be discovered? How to pitch correctly!
Your track is finished, mastered, and the cover art is ready. Great! But how do you ensure your music doesn't just end up in your playlist, but is also discovered by new fans? Many artists simply upload their music and hope. We'll show you how to take action to get your sound the attention it deserves.
Strategic Pitching: More Than Just Uploading
The days when a simple upload was enough are over. Streaming services offer you the chance to present your music to editorial playlist curators. This is a crucial opportunity to be heard beyond your existing fanbase. Seize this opportunity proactively, rather than hoping for chance encounters.
OGRECORDS™ helps you distribute your releases worldwide. From one upload to 38+ DSPs like Spotify, Apple Music, Amazon Music, TikTok, and YouTube Music. Your music reaches 240+ territories. But distribution is just the first step. Strategic pitching is the key to discovery.
Timing is Everything: Plan Your Release Early
For successful pitching, the timing of your submission is crucial. Submit your song at least 3-4 weeks before the official release date. This gives streaming service curators enough time to evaluate your track, listen to it, and consider it for suitable playlists.
Submitting too late can lead to your song being overlooked, even if it has great potential. With OGRECORDS™, you can upload your music via /distribution and plan the release date accordingly. We automatically assign ISRC and UPC to ensure everything runs smoothly.
Tell Your Story: Be Concise and Authentic
When you pitch your song, it's not just about the music. It's also about the story behind it. Describe your song and yourself concisely. What's the inspiration? What genre? Who might love your music? Be honest, be yourself. Curators look for artists with a clear vision and a story they can share.
Consider what unique aspects define your music or your artist personality. What sets you apart from others? This information is invaluable when a curator decides whether your track fits into one of their carefully curated playlists.
Additional Tools for Maximum Visibility
Beyond direct pitching to DSPs, there are other tools that increase your chances of discovery. OGRECORDS™ offers useful features like Pre-Save and Smart Links (/smart-links) that you can use to make listeners aware of your track before its release and consolidate all relevant links.
Furthermore, with our /playlist-pitching add-on (€50 per track, no success fee), you can specifically reach external playlist curators. Spotify Discovery Mode (/spotify-discovery-mode) can also increase the reach of your tracks by suggesting them to potential listeners (30% reduction only on Discovery streams). You can view all your daily analytics conveniently in the free iOS and Android app.
Don't wait for your music to be found – actively ensure it gets discovered.