Too Much Music, Too Few Ears: Your Release Plan
Your song is mixed and mastered – a true masterpiece. Now it just needs to be heard. But in a world where over 100,000 new songs land on Spotify daily, that's no easy feat. Without a clear plan, your track risks getting lost in the flood of new releases. This happens when there's no strategy behind it.
The Reality: Too Much Music, Too Few Ears
Every artist knows the feeling: you've poured countless hours of heart and soul into a track, you're convinced of its quality, but the click-through rates remain low. The problem isn't your talent, but the sheer volume of music released every day. Your track might be a "banger," but without the right strategy, it won't find its audience. This is where a well-thought-out release plan comes in, starting long before the actual release date.
Your Strategy: Planning Is Half the Battle
Start early. At least 4-6 weeks before the planned release, your roadmap should be in place. Don't wait until the master is finished. During this time, you'll decide when, how, and where you'll promote your track. This includes creating marketing materials, researching suitable playlist curators and blogs, and planning your social media campaign. A detailed plan helps you stay organized and not miss any crucial steps. At OGRECORDS™, you can plan and upload your release well in advance, giving you ample time for your marketing activities.
The Hype Begins: Pre-Save Is King
Set up a Pre-Save campaign. This not only generates curiosity among your fans but also signals relevance to streaming platforms. If many listeners save your track in advance, it indicates high interest – an important signal for algorithms. With OGRECORDS™, you can create free and easy Pre-Save links and Smart Links (/smart-links) for your releases. These links also offer you the opportunity to collect valuable data about your listeners and optimize your future marketing strategies.
Your Network: Talking Is Gold
Talk to blogs, playlist curators, and influencers. Send them your track before it's officially out. Give them a head start. Exclusive access can make all the difference and increase the likelihood of them featuring your song. Use your existing contacts and build new ones. OGRECORDS™ also offers you the option of Playlist Pitching (/playlist-pitching) for €50 per track to specifically present your music to curators. Sync placement (15% commission) can also open new doors and increase your reach.
OGRECORDS™: Your Partner for Success
We support you with all the necessary tools to make your music successful. From distribution to 38+ DSPs in 240+ territories to automatic ISRC and UPC assignment and daily analytics. Our 10% Revenue-Share model means: you only pay when you earn – no subscription, no per-release fee (/pricing). Your masters remain 100% yours, and you enjoy full ownership with no lock-in. Download the free iOS and Android app and start your path to success today.
Start your well-thought-out release plan now and get your music to the ears it deserves.