Pre-Save for Spotify: Your Turbo for Release Day
Got a new track or album coming out and want it to make a big splash on release day? The Pre-Save is your most important tool. Learn here how to use this powerful marketing feature for Spotify and other DSPs to maximize your streams right from the start.
What is a Pre-Save and how does it work?
A Pre-Save is a digital pre-order feature that allows your fans to save your upcoming release before its official release date. Once your track or album goes live, it's automatically added to your fans' library or a playlist. This is particularly important for Spotify, as it positively influences algorithms and helps you start directly with a high stream count on release day.
Technically, you provide your fans with a special link that allows them to grant Spotify access to their account. In return, your release is automatically added on the release day. This significantly simplifies access for your listeners and eliminates the need to manually search for your release.
Why Pre-Saves are essential for your release strategy
Pre-Saves are a crucial factor for the success of your release, especially on Spotify. A high number of Pre-Saves signals to the algorithms that your release is generating interest. This can lead to your track being better placed in editorial playlists or personalized recommendations. The more Pre-Saves you generate, the higher the probability of a strong start and sustained visibility.
Furthermore, Pre-Saves build anticipation and actively involve your fanbase in the release process. You create a direct call-to-action and can use the collected data to optimize your marketing activities. It's a proactive step to ensure your music is heard as soon as it's available.
Your free Pre-Save with OGRECORDS™
At OGRECORDS™, the Pre-Save feature is included as standard in your distribution and is free for you. As soon as you upload your release with us, we automatically generate a Pre-Save link that you can immediately share with your fans. You don't have to worry about anything – just upload and use the link.
We ensure that your Pre-Save works smoothly and that your fans can easily save your release. This is an important part of our offering to give you the best possible start for your music. Find out more at /distribution.
Pre-Save and Smart Links: The Dream Team for Your Promotion
The Pre-Save link is closely tied to the Smart Links, which OGRECORDS™ also provides for free. A Smart Link is a central landing page for your release that bundles all relevant streaming services – from Spotify to Apple Music to TikTok. Before the release date, your Smart Link displays the Pre-Save for Spotify and other available DSPs. After the release, it automatically updates and directs your fans directly to your track on their preferred platform.
This combination is unbeatable: you only promote a single link that dynamically adapts and always guides your fans to the right place. This simplifies your entire promotion and ensures a seamless user experience. Learn more about the benefits of Smart Links at /smart-links.
Get started now and leverage the power of Pre-Saves for your next release with OGRECORDS™.