Your Track is Ready – What's Next?
Your heart and soul are in this track; it's perfectly mixed and mastered. But the work isn't done yet. Now begins the phase of bringing your music to the people who will love it. A strong song alone is rarely enough. You need a strategy to be heard.
Music is More Than Just Sound: Tell Your Story
A great song has a soul. Explain why your track is relevant. What emotion is in it? What is your message? Curators and editors are looking for stories they can share. Your music becomes more tangible when you give it context.
Connect your track to personal experiences, its creation story, or a bigger idea. This makes your music unique and gives potential listeners an anchor point to identify with it. Remember: people don't just listen to music; they experience stories.
Your Pitch: Short, Concise, Convincing
Editors and curators have limited time. Your pitch must get your core message across. What makes your song unique? Is it a genre blend, innovative production, exceptional lyrics, or a specific feeling it conveys? Highlight its special features.
Avoid clichés and be direct. Imagine you only have 30 seconds to impress someone. Focus on the unique selling points that make your track stand out. If you need support with pitching, OGRECORDS™ offers professional playlist pitching. Find more info at /playlist-pitching.
Give Your Pitch an Anchor: Why Now?
Every track has its moment. Does your song fit a current mood, a trend, or a season? Does it address a social issue? A current reference gives your pitch urgency and relevance. Curators often look for music that fits specific playlists or moods.
Consider which playlists or shows might feature your sound and why your track fits there right now. This shows you've put thought into it and want to place your music strategically.
The Technical Side: Ready for Release
Beyond the story, the technical preparation of your release is crucial. OGRECORDS™ handles much of this for you. We automatically assign ISRC and UPC codes and deliver your track to 38+ DSPs in over 240 territories – with just one upload. You retain 100% ownership of your music; we work non-exclusively and without lock-in. A takedown is possible at any time without penalty fees.
With OGRECORDS™, you can create Pre-Saves and Smart Links to build anticipation and direct your fans to all relevant platforms. Daily analytics help you monitor success. All these features are included in the distribution, which is based on a fair 10% revenue-share model – you only pay when you earn. Learn more at /distribution and /smart-links.
Prepare your release strategically and get your music exactly where it belongs.