RELEASE PLAN · STANDARD FEATURE

Your 30-day release plan. T-14 to T+30, automatic.

Every release gets a promo plan automatically: checklist, AI captions for 4 platforms, and reminders via email, push, WhatsApp and Telegram. It comes with your distribution, no add-on needed.

Create accountHow it works
30 days

promo from T-14 to T+30

4

platforms: IG · TikTok · X · YouTube

8

trigger points with actions

100%

up to 100% payout, no add-on

8 TRIGGERS

What happens when.

01 · T-14d

Activate pre-save

Pre-save link on, schedule cover reveal, record first TikTok hook snippets.

02 · T-7d

Editorial pitch

Spotify + Apple editorial pitch, finalize smart-link, send press release.

03 · T-3d

Engagement burst

TikTok reaction trend, IG story countdown, prepare an X thread.

04 · T-1d

Final push

Last pre-save push, release-day stories sequence ready.

05 · T+0

Release day

Live IG story, TikTok hook, smart link in bio, pinned post on X, YouTube short.

06 · T+3d

Performance review

Find your strongest track, IG reel with the best hook, repost campaign.

07 · T+7d

Editorial slot check

Check whether the track landed in a playlist. If not, start a sync pitch.

08 · T+30d

Long-tail push

Best-of reposts, catalog refresh, plan next release.

WHAT'S INSIDE

Included as standard, no extra cost.

AI captions DE+EN

One caption per platform and date, in German and English, matched to your genre. Edit it however you like.

A checklist that ticks itself off

When your smart link is live, "activate pre-save" checks itself off. Same once your cover-reveal post is up. Less clicking for you.

Multi-channel reminders

T-14 and T+30 by email and in-app only. On T-1 and T+0 also by push, WhatsApp and Telegram, because those are the urgent ones.

Editorial integration

T-7 links straight to our optional playlist-pitching add-on.

4 PLATFORMS

Each platform gets its own content.

Instagram

Reels for the hook, stories for the pre-save countdown, posts for the cover reveal. With AI caption and hashtags.

TikTok

Snippet hooks, reaction trends, behind-the-scenes. Hook line + 8-15 hashtags.

X (Twitter)

Threads for the story behind the song, pre-save push and talking with fans on release day.

YouTube

Shorts for hook and visualizer, later the music video for the months after release.

NEW · FREE

No time to post? Autopilot does it.

Artist Autopilot posts the dates from your promo plan on your own Instagram, TikTok or YouTube: countdown stories, an out-now post and a recap. You approve the plan once.

Go to Artist Autopilot →
PROCESS

Three steps from wizard to T+30.

01

Create release in wizard

Audio, cover, splits and date. As soon as the release date is set, OGR builds the plan.

02

Generate plan

One click in the dashboard, and the AI writes captions in German and English for all 4 platforms and 8 dates.

03

Reminders + mark-done

You get reminders at the right time, post yourself and tick them off. Or let the free Artist Autopilot post on your own account.

WHAT IS THE RELEASE PLAN

How the release plan works at OGRECORDS™

As soon as you set a release date in the wizard, OGRECORDS™ builds a promo plan running from 14 days before to 30 days after release (T-14 to T+30). It has 8 dates: pre-save, editorial pitch, engagement burst, final push, release day, performance review, editorial-slot check and long-tail push. Each one comes with AI captions in German and English for Instagram, TikTok, X and YouTube, and a reminder on several channels tells you when it is time.

The release plan costs nothing extra. It's included in your distribution, with no subscription and no per-release fee. There's nothing to book or set up: the plan builds itself once the date is set, and the checklist ticks off finished steps automatically, for example once your smart link is live.

You can post in two ways. Yourself: you get the reminder with a ready caption and hashtags at the right time and publish from your own account. Or with the free Artist Autopilot: you connect Instagram, TikTok or YouTube through the official login, approve the plan once, and the countdown stories, the out-now post and the recap go out on your account at their time. We never see your password.

FAQ

What artists ask most.

No, nobody can. We deliver the plan, reminders and captions; you do the work. Editorial playlists are decided by the editors at Spotify, Apple and Deezer themselves.
READY?

Get going. The plan builds itself.

Create an account, set up your release in the wizard, and the plan is there. Onboarding takes about 10 minutes.

Create accountPricing in detail