Artist Tip: Maximize Impact with Pre-Save
Got a new track or album ready? Congratulations! Before your music goes live, there's a crucial step many artists underestimate: Pre-Save. A well-planned Pre-Save isn't an optional extra; it's a powerful tool to boost your release from the start and significantly increase its chances of visibility.
What is Pre-Save and why is it so important?
Pre-Save allows your fans to save your upcoming release to their library on streaming services like Spotify, Apple Music, or Amazon Music before its official release date. Once your music goes live, it automatically appears in their playlists or collection. This is crucial because it builds anticipation and ensures your fans don't miss your music.
The biggest advantage: You generate a high number of streams directly on the first day (Day-1). These Day-1 streams send a strong signal to the DSP algorithms. They indicate relevance and engagement, increasing the chances of your music appearing in editorial playlists or automatic recommendations. This is key to broader reach.
The Right Time: Activate Pre-Save Early
Timing is everything. Activate your Pre-Save at least two weeks before the planned release date. This gives you and your fans ample time to promote the campaign and collect Pre-Saves. The more Pre-Saves you have before the release, the greater the initial push on release day.
Strategically plan your promotion during these two weeks. Use your social media channels, newsletters, and every opportunity to draw attention to the Pre-Save. Regularly remind your community to use the Pre-Save. Build excitement and make it clear that a Pre-Save not only helps you but also ensures they get their music instantly.
How to Effectively Collect Pre-Saves with Smart Links
To efficiently collect Pre-Saves, you need a central link that covers all relevant streaming services. This is where Smart Links come in. A Smart Link is a landing page that automatically detects your fan's preferred streaming service and directs them straight to your release's Pre-Save on that platform.
At OGRECORDS™, you automatically receive Smart Links for each of your releases. You can find them under /smart-links. The best part: You only need to share one link, and your fans can easily Pre-Save across all 38+ DSPs you reach through OGRECORDS™. This saves time and maximizes your conversion rate.
Pre-Save in the Overall Context of Your Release Strategy
Pre-Save is one component of your overall release strategy. It's closely linked to your distribution, marketing, and track performance. With OGRECORDS™, you reach 38+ DSPs in 240+ territories with a single upload. Your Pre-Save link is directly connected to this wide reach.
Also, use the daily analytics OGRECORDS™ provides to track the success of your Pre-Save campaign and see how many Pre-Saves you're generating. This helps you plan even better for future releases. Remember: Every feature that helps you push your music is included in your OGRECORDS™ distribution – with no hidden costs or subscription fees. We operate on a 10 % revenue-share model; you only pay when you earn.
Start planning your next Pre-Save today and give your release the best possible start.